Library impact, value and marketing: how do they fit together?
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Abstract
This article explores where marketing fits with the process of identifying and capturing the impact of libraries and demonstrating library value. It considers whether having a clear concept of marketing is useful in practice. Drawing on Value and Impact work in healthcare libraries it concludes that adopting marketing as a strategic management process may help make work capturing impact and demonstrating value become mainstream.
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Library impact, value and marketing: how do they fit together?. J Eur Assoc Health Info Libr [Internet]. 2016 Apr. 1 [cited 2024 Dec. 22];12(1). Available from: https://ojs.eahil.eu/JEAHIL/article/view/101
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How to Cite
1.
Library impact, value and marketing: how do they fit together?. J Eur Assoc Health Info Libr [Internet]. 2016 Apr. 1 [cited 2024 Dec. 22];12(1). Available from: https://ojs.eahil.eu/JEAHIL/article/view/101