HOW TO ... Write a Good Press Release

Abstract

Soon or later in his/her professional life a manager deals with something which could be  noteworthy of communication to the layman or the specialist press. A clue to understanding whether what you are willing to communicate or to which media it should be given, is by evaluating the common definition of news. It is news as such, if it contains three elements: timeliness, the possibility of sharing, public interest or worries to a given audience.