Using library impact data to inform student marketing campaigns

  • Graham Stone
  • Alison Sharman
  • Kate McGuinn

Abstract


This article uses an evidenced based approach using the finding of the Library Impact Data Project to help market library resources to students at the University of Huddersfield. Initiatives discussed include the roving librarian, desk-top visits and Lemontree (library game). Reading list software is also used to drive usage and the marketing of these services is also discussed. Finally, the paper looks at the use of a marketing placement student in the library.
Published
2016-03-11
How to Cite
1.
Stone G, Sharman A, McGuinn K. Using library impact data to inform student marketing campaigns. JEAHIL [Internet]. 11Mar.2016 [cited 15Oct.2019];11(4). Available from: http://ojs.eahil.eu/ojs/index.php/JEAHIL/article/view/87
Section
Feature Articles