Library impact, value and marketing: how do they fit together?
This article explores where marketing fits with the process of identifying and capturing the impact of libraries and demonstrating library value. It considers whether having a clear concept of marketing is useful in practice. Drawing on Value and Impact work in healthcare libraries it concludes that adopting marketing as a strategic management process may help make work capturing impact and demonstrating value become mainstream.
How to Cite
Turner J. Library impact, value and marketing: how do they fit together?. JEAHIL [Internet]. 1Apr.2016 [cited 2Jun.2020];12(1). Available from: http://ojs.eahil.eu/ojs/index.php/JEAHIL/article/view/101