Library impact, value and marketing: how do they fit together?

  • Jenny Turner East Sussex Healthcare NHS Trust, Hastings, East Sussex

Abstract


This article explores where marketing fits with the process of identifying and capturing the impact of libraries and demonstrating library value. It considers whether having a clear concept of marketing is useful in practice. Drawing on Value and Impact work in healthcare libraries it concludes that adopting marketing as a strategic management process may help make work capturing impact and demonstrating value become mainstream.
Published
2016-04-01
How to Cite
1.
Turner J. Library impact, value and marketing: how do they fit together?. JEAHIL [Internet]. 1Apr.2016 [cited 18Oct.2019];12(1). Available from: http://ojs.eahil.eu/ojs/index.php/JEAHIL/article/view/101
Section
Feature Articles